As an international company, local market research is key to serving diverse cultures around the globe. Market research is conducted in both our sales and innovation departments. Focuses include cultural demands for the driving experience, regulatory requirements, integration of next generation technologies and cost-benefit analysis of the introduction of new features.
This research determines which features are necessary in differing markets. It allows our company to make recommendations to our customers for the addition or deletion of functions, for altered or new haptic interfaces in the vehicle and adoption of new technologies into our products.